Why we started ClearPath Commerce

Written By William Fischer

The Honest Advisor Ecommerce Brands Deserve

The dirty little secret of ecommerce is this:

Every time someone refers you to a partner — whether it's a marketing agency, a lender, a 3PL — they're usually getting paid behind the scenes.

It’s your advisor, your fractional CFO, your favorite LinkedIn influencer, your favorite podcast host.

Everyone’s making money off you. Except you.

And you’re left wondering:

"Is this agency actually good? Or is my CFO just cashing in on a referral fee?"

We believe brands deserve better. We’re here to change the game.

What Makes ClearPath Different

At ClearPath Commerce, we offer free consulting services to help ecommerce brands find the right partners — with full transparency.

  • We don’t just recommend one agency.

  • We show you two, three, or more fully vetted options.

  • If you don’t like them, we’ll find you others — no ego, no kickbacks driving the recommendation.

  • And when you choose a partner, we share our success fees with you, paying you up to $2,000 per deal.

Our reputations matter more than a single deal’s fee. We're building real relationships, not hustling hidden commissions.

Who We Are

We’ve brought together a group of advisors from some of the best fintechs and ecomm enablers out there —

Mercury, Wayflyer, Highbeam, Dash.fi, Uncapped, Parker — brands that have collectively funded tens of billions of dollars across ecommerce.

We’ve sat across from thousands of founders, operators, and CFOs. We know this space better than anyone — and we genuinely love helping brands grow the right way.

Why Now?

When we launched ClearPath Commerce, we were driven by frustration — and optimism.

As Head of Credit at Highbeam, I (Will Fischer) personally referred millions in deal flow to other fintechs — competitors — when I knew brands could get a better deal elsewhere. It wasn’t about squeezing the brand for every last dollar. It was about doing what was right.

And now, we’re scaling that same mindset across the entire brand ecosystem.

Because when brands win, everyone wins — long-term.

You deserve advisors who are honest, transparent, and aligned with your success — not just their own commission checks.

Our Promise

At ClearPath Commerce, we will always:

✅ Act in your best interest, even when it's harder.

✅ Give you multiple trusted options — not a one-size-fits-all sales pitch.

✅ Share the upside with you, not just pocket it ourselves.

✅ Build real relationships that prioritize your long-term growth.

We’re here to do this differently. We’re here to do it better.

Let's grow together.

Will Fischer & Will Dickman
Co-Founders, ClearPath Commerce

William Fischer